2017 may come and go very quickly without benefiting businesses if the right marketing strategies are not properly implemented. Companies should be well aware of the dynamic marketing platforms that could boost their business bottom lines; these include social media with billions of web users plying their shores daily.
Social Media Attraction
The growing popularity of social media in the business arena today is astounding with more and more web users added to the membership of the various social networks such as Facebook and Twitter. Market research reveals a high average of web users spending their time visiting websites, emailing or searching online daily.
The market research also revealed that a very high percentage of business owners and marketers are using various popular social media platforms to promote brands and businesses as actively as they can. The increasing number of web users or subscribers to the various social media networks today attracts businesses, small and large, to manipulate the marketing option in promoting their business.
There are potentially dynamic social media strategies which business owners and marketers could deploy to boost their brand building or online market presence.
1) Consistent Game Plan
Using a popular social media network as a vibrant marketing platform is a novel idea to procure potential business leads and customers; however, there must be a clear execution strategy in any feasible marketing plan. This requires quality content to be posted regularly to ensure good returns on any marketing endeavor or plan implemented.
Good contents must be well developed to be implemented properly to avoid its usefulness. Hence, there must be a proper game plan where proper limits are set on the number of posts published daily. Every business may generate a different number depending on its goals and objective as well as marketing budget. A good benchmark would ensure good returns for the business.
However, before any magic number is set by the business owner or marketer, it is wise to check out the market and competitors to note their marketing approach and returns. This would offer niche information for business owners or marketers to work within the right scope of reference to enjoy good returns.
Good contents must also be well formatted and presented for easy reading and consumption besides being handy to targeted recipients for the best effects. Such contents need to be prepared in advance to ensure a prompt delivery that would impress recipients who would be motivated to respond proactively.
2) Unique Individual Entity
As the saying goes, “every man for himself”; likewise, each social media network offers unique features and options which different companies could manipulate or leverage to their own advantage. Hence, it is needful for businesses to identify each preferred social media platform as a unique and separate marketing entity that would meet their business goals and objectives.
It is possible for well-developed contents to be shared on various social media platforms, although care must be exercised to comply with certain terms and conditions or rules and regulations imposed by different social media networks. Many social media networks would not stand for inappropriate contents that are unsuitable for public reading. Business owners and marketers who wish to manipulate individual social networks for good business gains must strategize aptly on the contents that are acceptable on each social platform.
Good online experience is always a main focus by all social media networks for all their users. Moreover, appropriate contents should be provided according to the strength of each social media network such as corporate related materials on LinkedIn, but visuals on Instagram whose strength is in that arena. This would attract and engage the right crowd in the brand or business when the right demographic of viewers is properly identified.
3) Building Strong Relations
Social media is all about connecting and engaging with each other on any news or topic posted. Hence, whenever the appropriate response is not given promptly, businesses tend to lose potential business leads quickly. This requires a quick response to any comment, enquiry or request made on social network pages of the business owner or marketer.
These are excellent business opportunities to connect with potential business leads and build up good relations that would profit the business at the end of the day. When a business owner or marketer does not respond well to the interested or curious web consumer, the path is open to competitors.
Hence, responding quickly with feasible solutions to problems encountered by web consumers could win their hearts and turn them into loyal customers to the company or brand for life. This is particularly important with negative comments or reviews on the brand or company. A fast response to these is a strong and good mark of a professional business which builds trust and good customer relations.
4) Learning from Mistakes
There could be many mistakes which business owners and marketers face in social media marketing. Some mistakes may be unavoidable; hence, a professional company would embrace and learn from these instead of ignoring them. These are opportunities to take note of what is lacking with the brand or marketer and quick action must be taken to prevent such repeats in the future.
Every problem, regardless of its type or size, must be handled professionally with the best of solution that would attract the sympathy and generosity of business leads and customers. For example, the delivery of a wrong product could prove irksome to the customer, but a proactive response with sincere apologies and some discounts on the next purchase could ease the negative image.
5) Track to Improve
Tracking of sales and traffic has been often time-consuming and tedious, but necessary to the success of the business. Good tracking on social media marketing points businesses in the right direction in their marketing endeavors. Companies are able to view the progress of their marketing plans and campaigns before deciding to continue or change track depending on the response of the targeted market.
Keeping track of the traffic or followers on social media helps companies to identify the preferences of targeted consumers that would benefit their business bottom lines.