How Powerful Is Instagram Influencer Marketing?

Web users know the increasing influence of social media like Facebook, Twitter, YouTube and LinkedIn. Although Instagram is the new kid on the block, it is not surprising to note its fast-paced growth in society with a growing number of subscribers and users in the short period of time.

It is agreed that social media is powerful on the Internet to influence the market with the rise in influencer marketing technique. Now, all social media platforms are readily engaged in influencer marketing which is found to be highly effective in marketing identified products and services to reach a wider targeted scope of audience.[...] read more here

Facebook Live Is Here – Are You Using It?

Facebook is known to be a highly popular and successful social media network that connects billions of web users daily. It is not surprising then for companies, big or small, to tap on Facebook for more effective and efficient marketing strategies from its vast array of dynamic engagement or communication features; one of which is Facebook Live.

New Marketing Tool[...] read more here

GDPR and how it will affect Facebook advertisements and marketing in general

GDPR means ‘general data protection regulation’ and it is something that many people who advertise to the UK customers and those based in Europe understand quite well. Facebook stands out as one of the most popular platforms that are being used on a global level. It is for this reason that they felt the necessity to put together a way in which the advertiser can utilize data as they move forward. It is important to understand how the protections end up impacting how Facebook is used so as to create audiences, target prospects, and even store data.

What you notice is that Facebook isn’t the same as say a business firm that needs to advertise its prospects in different countries. This is because personal data is involved. They not only control data, they also process it. This is done for other data controllers.[...] read more here

Google’s Mobile-First Indexing – The New SEO Strategy

Search engine optimization or SEO is known to be a dynamic online marketing strategy that is deployed by insightful business owners and marketers for better business outcomes. They must be alert to market trends and business happenings to ensure insider news of the best marketing tools and strategies that would boost business bottom lines.

New SEO Strategy[...] read more here

What Is Viral Marketing And Why Is It Right For Your Brand?

The market is likely to go abuzz with the mention of a video or news going viral on the Internet or market. Such incidences happen due to the creative marketing skills showcased by ingenious marketers with a high level of creativity in touching the hearts of targeted consumers and web users across the Internet.

Viral Marketing Dynamics[...] read more here

6 Different Ways a Responsive Web Design Will Benefit Your Search Engine Optimization

With the advancement of digital technologies that bring about the dynamic mobile technology today, more and more web users are getting online via their sophisticated mobile devices such as smartphones and tablets instead of desktops and laptops. This has been a vibrant trend according to a market study executed by Google recently.

Mobile browsing is certainly gaining momentum in terms of online searches across the globe. Businesses need to make the smart decision of ensuring a responsive web design for their websites in order to keep organic traffic coming. This has become a necessity in today’s competitive market. Without a responsive website, online marketing strategies would not be successful or effective for higher page rankings that would draw traffic.[...] read more here

Differences Between B2B SEO and B2C SEO Campaigns

“There are many ways to skin a cat”; so the saying goes. It is the same with promoting businesses in the market today. Effective marketing strategies include Business-to-business (B2B) and Business-to-Consumer (B2C) but their primary goal would be to generate high web traffic to boost sales and profits.

Hence, every business would want to discover the best of SEO strategies which could boost its market position and achieve its goals and objectives quickly. But there are certain differences between B2B SEO and B2C SEO campaigns which could change the business bottom lines at the end of the day.[...] read more here

Using LinkedIn Is A Smart Way To Get New Clients

There are many smart ways to get new clients for a business to expand its market base. LinkedIn is one of dynamic marketing platforms which many aggressive business owners and marketers deploy for the constant flow of new customers to their shores. It is deemed an easy and productive marketing tool for any company in marketing its brand and image to influence a larger crowd that would boost its bottom line and market presence.

A huge potential business audience could be lost if LinkedIn is not considered and weaved into the company’s marketing plans and solutions. LinkedIn is a highly popular social media network that draws in billions of business-related web users daily to be the third most popular website on the Internet today for business expansion.[...] read more here

Why Is the Backlink Audit Critical for SEO Success?

There are many essentials which a website may need to consider for SEO success. Many website owners or webmasters may think that a well-designed website suffices to win more traffic to their site for more conversions and sales. A website may even be optimized to win the favor of top search engines like Google where a higher page ranking is accorded to draw in preferred organic traffic.

A dynamic website may post relevant and value-added contents which contain solutions and useful information for web readers. The webmaster may be experienced and skilled in deploying relevant website audit tools that would ensure a strong show when Google or other popular search engines run through for indexing. However, things may not be as rosy as it seems for the best of traffic and SEO success on a website as the market competition intensifies.[...] read more here

5 Internet Marketing Tactics Used By The Big Boys

5 Internet Marketing Tactics Used By The Big Boys

The market has certainly changed over the decade under the impact of digital technologies that keep evolving with time. One of the more popular forms of marketing today to win over targeted customers is Internet marketing. This is a highly favored marketing process for encouraging more sales to generate income on the web.[...] read more here

4 Easy Ways to Get More Referrals Without Feeling Aggressive

4 Easy Ways to Get More Referrals Without Feeling Aggressive 

Many consumers respond negatively towards aggressive marketing approaches as desperate marketers become pushy with their hard sell techniques to close a sale. However, there are many non-pushy ways to gain sales without intimidating the potential business leads. This refers to the popular and effective word of mouth marketing method that could grow the business in leaps and bounds.[...] read more here